Unrivalled Digital Marketing
for the iGaming Industry.
Our team has dominated SEO as well as led PPC, CRO, Affiliate and Paid Social across 35+ markets within the iGaming industry. Find out how.
Brands That We Have Worked With
SEO for Poker, Bingo, Slots, Casino & Sportsbook
The iGaming industry has used SEO as a primary marketing channel since its inception, free from many of the regulatory restrictions that are imposed on paid advertising. It has also allowed new brands and underdogs such as FoxyBingo to prosper and compete against the biggest operators. SEO certainly is not "free" in the iGaming sector, but it does have an unbeatable long-term ROI if managed correctly.
Strategy Planning
The key to a successful SEO campaign is a comprehensive gameplan from the outset. The strategy itself will be different for every brand, based on factors such as target markets, regulatory restrictions, player demographics, game formats and budget.
BetRank has worked with a full spectrum of iGaming brands, from pre-launch start-ups to large Las Vegas casinos and iGaming goliaths. We ask for a client's goals and expectations first, then recommend which keywords, audiences and traffic sources to go after, that will meet or exceed these goals.
Truly Technical SEO
Every agency and conultant claims to be an expert at Technical SEO, but few know more than how to insert a HTML meta tag on a page. BetRank offers truly technical SEO consulting, with the ability to solve any and every on-page SEO issue. We've helped iGaming brands, both large and small, implement Reverse Proxies, optimise page delivery, fix Angular/React/JavaScript framework sites, make dynamic sites indexable and rank in every target market as if the website is local.
Whether your platform is white-label, third party or in-house, we can make your website rank highly and compete for new players without any compromise to usability, design or performance.
Competitor Analysis
SWOT (Strength, Weakness, Opportunity, Threat) analysis of competitors is vital to understanding who your real competitors in SEO are and what tactics they're using to outperform you. We start by running a Market Intelligence Report on who the traffic leaders are for SEO in each target market. BetRank then conducts in-depth research into what tactics these websites are using, where their weaknesses are and how your brand could take advantage of these and win market share.
This analysis can also estimate the cost to compete in certain markets, by studying the SEO ranking factors adding strength to competitor sites and the cost to outperform these factors with your own brands. Together with our Strategy Planning service, SWOT Analysis forms a perfect battleplan and estimates how much marketing budget is needed in the war chest to reach desired market saturation, player numbers or total player lifetime value.
Proper Link Building
Link Building has become a joke, with most people receiving at least one badly written email a day, offering to buy a link on their website or selling a link on an unaware high profile website that accepts guest posts or comment links. BetRank still believes in a quality over quantity approach to link building and we've ranked top for [poker], [online poker], [casino], [bingo] and [online bingo] in the toughest markets using this approach. We're not Google loving idealists, just data nerds.
We have enough data to understand what is a good link and how many are needed to reach a client's growth rate and player numbers. Once we know this number (which does change month-to-month), we can go about acquiring the links using a team of highly educated marketing executives, that larger sites are willing to talk to. Because it's a lot easier and safer to get one good quality link that boosts rankings, than 1,000 bad quality links that will get penalised, deleted or ignored by Google.
iGaming Digital Marketing Audits
Keeping digital agencies and in-house marketing teams on-track and accountable is hard. BetRank offer an independent auditing service for your Digital Marketing strategy. We work with you and your team to analyse previous, current and planned campaigns, determining whether they align with your player acquisition, retention and LTV targets. The audit makes recommendations on how to improve and warns of potential weaknesses or threats.
Organic Search
Get insight into how you perform in each target market, which competitors are getting the most traffic from SEO and how you can compete. We'll audit your website for on-page SEO issues that have been missed and review any links that you've built. BetRank will then analyse your future strategy and advice how it can be improved to meet your company goals.
Paid Search
Our PPC experts will log into your accounts and analyse your active campaigns. We'll make recommendations on copy, bid strategy, spend optimisation and landing page improvements.
Social Media
BetRank can download this history of your Social Media accounts and analyse traction, exposure and past successes. We will also audit any Paid Social activity and recommend spend or strategy improvements.
Affiliate / Performance
Analytics / Conversion
About Us
BetRank was created by industry veterans with over 15 years of iGaming Marketing experience each. They have been a pivotal part in the digital sucesses of PokerStars, PartyPoker and FoxyBingo.
Best of Both Worlds
BetRank is a specialist iGaming marketing consultancy owned by Ayima Group AB, a large NASDAQ listed digital agency. So you get the boutique consultancy experience, supported by the resources, knowledge and experience of a global agency.
Decades in iGaming
With over 30 years of combined experience in the iGaming sector, BetRank has unparalleled experience in the industry. Don't risk your targets on generic agencies and junior marketers, go with the specialists.
Results Driven
As iGaming specialists, we understand the drive for increased player numbers, lifetime value and retention. Our recommendations are strongly focussed on stable and secure growth. We do not expect your website to be perfect and only recommend changes that are known to result in growth.
Get in Touch & Schedule a Call
We're here to help, so drop us an email and we'll be straight back in touch.